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As buyers and investors of automobiles and boats, The Journal audience is comprised of your best customers and prospects:
- Each day, The Journal connects with 3 million affluent, influential readers
- The Journal reaches more individuals earning $150,000+ than any other measured publication
- Journal subscribers spend, on average, 65 minutes each weekday with the publication
- Journal readers purchased over 806,034 cars and trucks in the past year... translating into $28 billion in gross sales revenue
- 77% of Journal readers are decision makers for household automobile purchases
- 34% of Journal subscribers plan to purchase/lease a new vehicle in the next two years
- 11% of Journal readers visited a boat show in the past year
- Nearly one quarter (23%) of Journal readers went powerboating/sailing in the past year
- 63% of Journal boat owners decided for their households the boating brands and services to purchase
Sources: 2008 Mendelsohn Affluent Head of Household Survey, Household Income $100k+; 2007 Wall Street Journal Subscriber Study; 2009 Winter J.D. Power Auto Offline Media Report Truck
Revised on: 2009-09-25
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