Consumer Auto Study (Beta Research Corp.)

Examines the criteria influencing automotive purchases within Journal subscriber households. Reports on the types of vehicles owned, acquisition process and primary drivers.

Luxury Auto Dealer Study (Beta Research Corp.)

Assesses the marketing challenges and national advertising needs of local luxury automotive dealers.

Contact your Wall Street Journal representative to find out how our wealth of knowledge can enhance your marketing plan and foster your success.

Or call: Jim Gardner, Research Director
james.gardner@wsj.com, (212) 597-5881

Leslie Larson, Research Analyst
leslie.larson@wsj.com, (212) 597-5932