Wall Street Journal Franchise Study (Beta Research Corp.)

Reports on past/present/future ownership of franchise businesses and examines the evaluation process and the motivations for owning a franchise business. Reports familiarity of Journal Subscribers with over 270 franchises.

Contact your Wall Street Journal representative to find out how our wealth of knowledge can enhance your marketing plan and foster your success.

Or call: Jim Gardner, Research Director
james.gardner@wsj.com, (212) 597-5881

Leslie Larson, Research Analyst
leslie.larson@wsj.com, (212) 597-5932