The Wall Street Journal : Vertical Markets : Real Estate : Residential : Audience

Vertical Markets > Real Estate > Residential > Audience

Audience

As buyers and investors in luxury residential real estate, Wall Street Journal U.S. subscribers hold more than $2 trillion in assets and a significant portion of the U.S. residential marketplace.

	WSJ	WSJ Europe	WSJ Asia
Subscribers	1,698,990	78,230	80,706
Average Age	55	50	46
Average Household Income	$253,100	$347,000	$301,000
Average Individual Earned Income	$210,300	$286,000	$229,000
Average net worth	$2,489,000	$2,982,000	$2,422,000
Top management/professional+	94%	95%	95%
Own primary residence	91%	77%	72%
Average home value	$1,014,400	n/a	n/a
Own secondary residence	24%	36%	27%
Average home value	$1,079,100	n/a	n/a
Purchase Intent*	21%	25%	33%
+Base: employed * Plan to purchase residential real estate in the next 2 years

Online@WSJ.com

Over 198 million monthly page views
Reaching 19.5 million monthly visitors

Demographics
Average age	51
Average Household income	$234,200
Average Household net worth	$1,898,000
Average value of investments	$1,546,000

Residential Real Estate:

448,000 WSJ.com users will purchase real estate in the next year
24% of our WSJ.com audience searched online for real estate properties in the past 6 months
85% of our WSJ.com audience own a home

WSJ.com/RealEstate:
Monthly:

3.4 million page views
1.5 million visitors

Sources: 2007 Wall Street Journal Subscriber Study (U.S.); 2007 Wall Street Journal Europe Subscriber Study; 2007 Wall Street Journal Asia Subscriber Study; March 2009 ABC Statement; ABC UK Statement, June 2008; ABC Hong Kong, June 2008; 2007 WSJ Digital Subscriber/User Study; Nielsen Online, @plan, Summer 2009; Internal Records, Omniture; May 2009

Revised on: 2009-07-20