Effective Advertising‡

65% Have responded to advertising for consumer products/services (net)

62% Have responded to advertising for business products/services (net)

52% Requested further information from advertise

36% Referred information to a friend/family member

27% Contacted broker/investment advisor or bought/sold securities

24% Referred information to a business associate/client

19% Used/referred to information in a business meeting

15% Purchased/leased a product or service

12% Saved advertisement for future reference