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The Wall Street Journal Americas

Circulation: 1,604,862

The Wall Street Journal Americas is the largest pan-regional business advertising medium in Latin America and the premier source of daily global business and financial news in Spanish and Portuguese. Published as part of the business sections in 17 leading general-interest newspapers across Latin America, The Journal Americas is a must-read for business decision makers, opinion leaders and affluent consumers. Days of publication are as follows:

Monday through Friday in Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Honduras, Mexico, Nicaragua, Panama, Peru and Venezuela.
Monday, Wednesday and Friday in Ecuador.
Monday in Costa Rica.
Tuesday in Guatemala.
Weekend Edition available in Colombia and Dominican Republic. Contact your local sales representative for more information.

2010 General Rate Card (10MB PDF) | 2010 Category Rate Card (9MB PDF)

Combination Discounts

Advertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the Americas up to a maximum of 10%, as follows:

WSJ Americas & WSJ (National Edition) 10%
WSJ Americas & WSJ Europe and WSJ Asia 10%
WSJ Americas & WSJ (any Regional Edition) 5%
WSJ Americas & WSJ Europe or WSJ Asia 5%

Frequency Discounts

Standard Frequency Discounts

PAGE SIZE	7X	13X	26X	52X
1/4	5%	10%	15%	20%
1/2 / Junior	10	15	20	25
Full	15	20	25	30

Frequency Discounts - Mexico

PAGE SIZE	13X	26X	52X
1/4	-	5%	10%
1/2 / Junior	5%	10	15
Full	10	15	20

Frequency discounts not available in Costa Rica or the Dominican Republic.

Frequency discounts may not be applied retroactively in Argentina.

All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts.

Prices listed are for color advertising. Markets may be purchased individually or in groups. Contact your local sales representative for details. All prices are in US$.

THE WALL STREET JOURNAL AMERICAS 2010 COLOR RATES

	CIRC.	FULL PAGE	JR PAGE	1/2 PAGE	1/4 PAGE
Argentina La Nación	122,191	$34,385	$16,289	$18,200	$9,074
Brazil Valor Econômico	54,324	50,544	22,032	25,272	12,636
Chile El Mercurio	144,000	20,966	9,650	11,003	5,468
Colombia El Tiempo	229,877	30,407	12,764	15,204	7,602
Costa Rica El Financiero (Mo.)	14,500	$2,995	--	$1,853	$859
Dominican Rep. Listín Diario	111,550	14,640	$6,832	7,320	3,660
Ecuador El Comercio (Mo.We.Fr.)	93,600	13,200	5,720	6,600	3,300
El Salvador La Prensa Gráfica	110,000	5,994	--	2,997	1,498
Guatemala Siglo Veintiuno	30,000	3,947	--	2,086	1,045
Honduras La Prensa	60,000	2,640	--	1,380	720
Mexico Combo (Mural, Reforma, El Norte)	333,320	52,980	22,706	26,490	13,245
Guadalajara Mural	45,407	$8,253	$3,537	$4,127	$2,063
Mexico City Reforma	149,029	28,476	12,204	14,238	7,119
Monterrey El Norte	138,884	22,596	9,684	11,298	5,649
Nicaragua La Prensa*	42,379	10,324	--	5,162	2,581
Panama La Prensa	41,214	5,094	2,264	2,426	1,213
Peru El Comercio	107,895	5,071	--	4,241	2,250
Venezuela El Nacional	110,000	23,386	10,394	11,693	5,846
WSJ AMERICAS FULL RUN*	1,604,862	276,573	108,651	141,927	70,997

All rates are quoted in gross; only net spending accrues to contract fulfillment.

Full run is available. Rates are subject to change. Please contact your sales representative for information.

* 2009 numbers used. 2010 rates not available at presstime.
Rates are subject to change.

Revised on: 2009-01-02