The Wall Street Journal : Newspaper : Rates : Central Edition

Central Edition

Circulation: 532,554

Published Monday through Saturday, the Central Edition circulates in Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, eastern Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, western Pennsylvania, Texas, eastern South Dakota, northern West Virginia, Wisconsin, south central Canada, western New York, western Tennessee and the northwest corner of Mississippi, northeast corner of Arizona.

Boundaries for all editions and regions are subject to change.

2010 General Rate Card (10MB PDF) | 2010 Category Rate Card (9MB PDF)

FULL PAGE| NON-CONTRACT RATES

		PER COLUMN INCH RATE (GROSS)	BLACK & WHITE FULL-PAGE COST (GROSS)
		$670.78	$84,518.28

FULL PAGE | CONTRACT VOLUME RATES

WSJ FRANCHISE NET REVENUE CONTRACT	DISCOUNT	PER COLUMN INCH RATE (GROSS)	BLACK & WHITE FULL-PAGE COST (GROSS)
$50,000	0.0%	$670.78	$76,066.45
75,000	0.0	670.78	76,066.45
125,000	5.8	631.87	71,654.06
250,000	8.3	615.11	69,753.47
325,000	10.5	600.35	68,079.69
450,000	10.5	600.35	68,079.69
700,000	13.1	582.91	66,101.99
1,000,000	15.0	570.16	64,656.14
1,250,000	17.0	556.75	63,135.45
1,600,000	19.0	543.33	61,613.62
2,100,000	20.0	536.62	60,852.71
2,500,000	21.0	529.92	60,092.93
3,100,000	21.9	523.88	59,407.99
3,800,000	22.9	517.17	58,647.08
5,200,000	22.9	517.17	58,647.08

STANDARD UNITS | NON-CONTRACT RATES

COLUMN INCHES	OR	PAGE SIZE	BLACK & WHITE COST (GROSS)
18		1/7	$12,074.04
21		1/6	14,086.38
31.5		1/4	21,129.57
42		1/3	28,172.76
63		1/2	42,259.14
84		2/3	56,345.52
126		Full Page	84,518.28

All rates are quoted in gross; only net spending accrues to contract fulfillment.

All full-page contracts are inclusive of 10% full-page discount for contract advertisers.

Boundaries for all editions and regions are subject to change.

The posted rates are for the 2010 calendar year.
Rates are subject to change.

Revised on: 2010-01-01