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U.S. Edition
Circulation: 1,698,990
Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and Western Editions. Insertion orders must specify National Edition and advertisement must appear in all editions within 30 days to be billed at the National Edition rate. National Edition advertising with option dates may appear on different dates in different editions.
2010 General Rate Card (10MB PDF) | 2010 Category Rate Card (9MB PDF)
FULL PAGE| NON-CONTRACT RATES
| PER COLUMN INCH RATE (GROSS) |
BLACK & WHITE FULL-PAGE COST (GROSS) |
COLOR FULL-PAGE COST (GROSS) |
||
| $1,773.12 | $223,413.12 | $285,974.37 |
FULL PAGE | CONTRACT VOLUME RATES
| WSJ FRANCHISE NET REVENUE CONTRACT |
DISCOUNT | PER COLUMN INCH RATE (GROSS) |
BLACK & WHITE FULL-PAGE COST (GROSS) |
COLOR FULL-PAGE COST (GROSS) |
| $50,000 | 0.0% | $1,773.12 | $201,071.81 | $263,633.06 |
| 75,000 | 0.0 | 1,773.12 | 201,071.81 | 263,633.06 |
| 125,000 | 0.0 | 1,773.12 | 201,071.81 | 263,633.06 |
| 250,000 | 2.5 | 1,728.79 | 196,044.79 | 257,042.01 |
| 325,000 | 5.8 | 1,670.28 | 189,409.75 | 242,446.85 |
| 450,000 | 8.2 | 1,627.72 | 184,583.45 | 236,269.48 |
| 700,000 | 10.5 | 1,586.94 | 179,959.00 | 230,353.67 |
| 1,000,000 | 13.1 | 1,540.84 | 174,731.26 | 223,660.81 |
| 1,250,000 | 15.0 | 1,507.15 | 170,910.81 | 218,767.34 |
| 1,600,000 | 17.0 | 1,471.69 | 166,889.65 | 213,623.70 |
| 2,100,000 | 19.0 | 1,436.23 | 162,868.48 | 208,480.06 |
| 2,500,000 | 20.9 | 1,402.54 | 159,048.04 | 203,581.70 |
| 3,100,000 | 22.9 | 1,367.08 | 155,026.87 | 198,439.17 |
| 3,800,000 | 24.8 | 1,333.39 | 151,206.43 | 194,618.73 |
| 5,200,000 | 27.3 | 1,289.06 | 146,179.40 | 189,591.70 |
STANDARD UNITS | NON-CONTRACT RATES
| COLUMN INCHES | OR | PAGE SIZE | BLACK & WHITE COST (GROSS) |
| 18 | 1/7 | $31,916.16 | |
| 21 | 1/6 | 37,235.52 | |
| 31.5 | 1/4 | 55,853.28 | |
| 42 | 1/3 | 74,471.04 | |
| 63 | 1/2 | 111,706.56 | |
| 84 | 2/3 | 148,942.08 | |
| 126 | Full Page | 223,413.12 |
All rates are quoted in gross; only net spending accrues to contract fulfillment.
Contract advertisers receive a 10% discount off the contract rate for full-page advertisements.
Boundaries for all editions and regions are subject to change.
HALF PAGE | NON-CONTRACT RATES
| PER COLUMN INCH RATE (GROSS) |
BLACK & WHITE HALF-PAGE COST (GROSS) |
COLOR HALF-PAGE COST (GROSS) |
||
| $1,773.12 | $111,706.56 | $160,152.31 |
HALF PAGE | CONTRACT VOLUME RATES
| WSJ FRANCHISE NET REVENUE CONTRACT |
DISCOUNT | PER COLUMN INCH RATE (GROSS) |
BLACK & WHITE HALF-PAGE COST (GROSS) |
COLOR HALF-PAGE COST (GROSS) |
| $50,000 | 0.0% | $1,773.12 | $111,706.56 | $160,152.31 |
| 75,000 | 0.0 | 1,773.12 | 111,706.56 | 160,152.31 |
| 125,000 | 0.0 | 1,773.12 | 111,706.56 | 160,152.31 |
| 250,000 | 2.5 | 1,728.79 | 108,913.77 | 156,148.38 |
| 325,000 | 5.8 | 1,670.28 | 105,227.64 | 150,861.95 |
| 450,000 | 8.2 | 1,627.72 | 102,546.36 | 147,017.97 |
| 700,000 | 10.5 | 1,586.94 | 99,977.22 | 143,336.58 |
| 1,000,000 | 13.1 | 1,540.84 | 97,072.92 | 139,173.08 |
| 1,250,000 | 15.0 | 1,507.15 | 94,950.45 | 136,127.35 |
| 1,600,000 | 17.0 | 1,471.69 | 92,716.47 | 132,926.85 |
| 2,100,000 | 19.0 | 1,436.23 | 90,482.49 | 129,726.32 |
| 2,500,000 | 20.9 | 1,402.54 | 88,360.02 | 126,677.87 |
| 3,100,000 | 22.9 | 1,367.08 | 86,126.04 | 123,455.43 |
| 3,800,000 | 24.8 | 1,333.39 | 84,003.57 | 121,332.96 |
| 5,200,000 | 27.3 | 1,289.06 | 81,210.78 | 118,540.17 |
FACING PAGES | CONTRACT VOLUME RATES
| WSJ FRANCHISE NET REVENUE CONTRACT |
DISCOUNT | PER COLUMN INCH RATE (GROSS) |
COLOR FACING PAGES (GROSS) |
COLOR SECTION A CENTER SPREAD * (GROSS) |
| $50,000 | 0.0% | $1,773.12 | $527,266.12 | $565,240.77 |
| 75,000 | 0.0 | 1,773.12 | 527,266.12 | 565,240.77 |
| 125,000 | 0.0 | 1,773.12 | 527,266.12 | 565,240.77 |
| 250,000 | 2.5 | 1,728.79 | 514,084.01 | 551,109.19 |
| 325,000 | 5.8 | 1,670.28 | 484,893.70 | 526,561.48 |
| 450,000 | 8.2 | 1,627.72 | 472,538.96 | 513,144.65 |
| 700,000 | 10.5 | 1,586.94 | 460,707.33 | 500,292.16 |
| 1,000,000 | 13.1 | 1,540.84 | 447,321.61 | 485,757.69 |
| 1,250,000 | 15.0 | 1,507.15 | 437,534.68 | 475,133.56 |
| 1,600,000 | 17.0 | 1,471.69 | 427,247.39 | 463,958.17 |
| 2,100,000 | 19.0 | 1,436.23 | 416,960.12 | 452,782.79 |
| 2,500,000 | 20.9 | 1,402.54 | 407,163.39 | 442,153.75 |
| 3,100,000 | 22.9 | 1,367.08 | 396,878.34 | 430,979.48 |
| 3,800,000 | 24.8 | 1,333.39 | 389,237.45 | 421,428.37 |
| 5,200,000 | 27.3 | 1,289.06 | 379,183.41 | 408,860.81 |
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
* Rates listed apply to Section A. Contact your Journal sales representative for gutter-bleed spread rates in other sections.
The posted rates are for the 2010 calendar year.
Rates are subject to change.
Rates are subject to change.
Revised on: 2010-01-01