THE WALL STREET JOURNAL MEDIA KIT

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Ad Expenditure Tracking
Study Description/Applications
MagAdvisor
(Competitive Media Reporting/TNS Media Intelligence)
Tracks ad pages/revenue data for 340+ magazines, 2 national newspapers and 4 national newspaper supplements. Details where marketers are allocating print media budgets. Reports overall spending and share of market by class, subclass, parent company, subsidiary and brand level.
AdSpender
(Competitive Media Reporting/TNS Media Intelligence)
Reports overall spending, by month for 13 media types at the class, subclass, parent company, subsidiary and brand level.
AdTelligence
(Competitive Media Reporting/TNS Media Intelligence)
Tracks advertising in The New York Times.
Show.Tel
(Competitive Media Reporting/TNS Media Intelligence)
Tracks advertising by television program on broadcast and cable networks and in national syndication. Reports dollars by show or show-type, for class, parent company, brand, length of spot and agency of record.


Revised on: 2009-01-23

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