Study	Description/Applications
The Wall Street Journal U.S. Subscriber Study (Beta Research Corp.)	Profiles subscribers' readership of and engagement with The Journal, and details their business and investment activities, insurance, lifestyles, travel habits, auto ownership, technology usage and demographics. 2007 study fielded in conjunction with studies for WSJ Europe, WSJ Asia and WSJ Digital.
Mendelsohn Affluent Survey (Ipsos Mendelsohn)	Profiles the reading habits, business activities, lifestyles, demographics and product usage of the affluent market. Measures 150+ publications and cable television networks.
MRI (Mediamark Research Inc.)	Surveys the demographics, business activities, consumer product/brand usage, leisure activities and attitudes of persons age 18 and over in the contiguous 48 states. Measures 200+ publications in addition to broadcast and cable television, radio networks and Web sites.
Purchase Influence in American Business (Erdos & Morgan)	Details the reach and influence of senior-level executives on purchase decisions for 50+ categories of business products/services. Measures 130+ publications and television programs.
Opinion Leaders (Erdos & Morgan)	Reports on the readership of 80+ publications and 50+ television programs among leaders in business, government and the private sector who influence economic, business, political and social issues in the United States.
Corporate Perceptions Study (Ipsos Mendelsohn)	Tracks the awareness, reputation, quality of management and investment potential for 640+ of the largest publicly-held companies in the world.
Brand Perceptions Study (Ipsos Mendelsohn)	Tracks awareness and opinions of 200+ of the most recognizable brand names in the world. Brand categories included in study: consumer electronics, automobiles, hotels, cruise lines, apparel, footwear/accessories and jewelry/watches.
Starch Ad Readership Program (GfK NOP Starch)	Documents recall and readership of up to 60 advertisements per measured issue of The Journal. Allows advertisers to compare performance of their advertising to others in the same category or size in the same issue (or across issues and publications via Adnorms). Proprietary questions are available upon request.
Standard & Poor’s Industry Surveys	Provides analysis of 50+ industries, featuring industry profiles and trends, key statistics, financial reports on companies and glossary of industry terms.
The Wall Street Journal Subscriber Research Panel (Beta Research Corp.)	Provides targeted samples for use in value-added research surveys, market studies and focus groups. Respondents can be contacted by mail, telephone and/or e-mail.
BE: USA (Ipsos Mendelsohn)	Surveys the demographics, business and investment activities, lifestyles, travel habits and attitudes of the most senior-level executives within mid-to-large enterprises. Measures 150+ publications, television channels, television programs and Web sites.
Sunday Journal Readership Study (Beta Research Corp.)	Measures the readership and attitudes toward Sunday Journal among subscribers of local newspapers carrying Sunday Journal. Topics covered in the latest study include household finances, healthcare, travel, real estate, automotive purchases and demographics.
Small Business Insights (Beta Research Corp.)	Tracks trends on general issues affecting small business. Each wave includes a unique series of questions focusing on different areas of interest. Particular topics covered to date have been technology, employee benefits, telecommunications, office equipment, insurance, travel, freight services and credit cards.