Study	Description/Applications
Franchise Study (Beta Research Corp.)	Reports on past/present/future ownership of franchise businesses and examines the evaluation process and the motivations for owning a franchise business. Measures familiarity with 270+ franchises.
Corporate Aircraft Study (Beta Research Corp.)	Examines the propensity affluent executives have for traveling via private aircraft, the factors important in selecting providers, expected future usage and the sources used for aviation news and information.
Journal Report Study (Beta Research Corp.)	Tracks readership of and engagement with selected Journal Report sections. Provides measures on time spent reading, actions taken, pass-along readership, and frequency of readership.
Area Development Study (Beta Research Corp.)	Presents a detailed profile of executives involved in their firm's real estate decisions by detailing their plans for relocating or acquiring new facilities, the factors that influence these decisions, and their preferences when selecting different types of facilities.